![]() ![]() Hansen's Natural Organic Apple Juice is made solely from concentrates the company obtains from China. These include Apple, Grape, White Grape, Pineapple, Apple Grape, Apple Strawberry, Orange, Cranberry Apple, Ruby Red Grapefruit, Pomegranate, Organic Apple White Grape, Organic Apple Wild Berry and Organic Apple. The company sells thirteen fruit juices in 64-ounce PET bottles, several of which are available in smaller bottles for kids. Monster Beverage sells three flavors of soda mixer: Tonic, Ginger Ale, and Club Soda. Hansen's diet soda is sweetened with acesulfame potassium and sucralose. Their Diet Soda is available in ten flavors: Cola, Black Cherry, Peach, Kiwi Strawberry, Vanilla Cherry Créme, Tangerine, Lime, Ginger Ale, Root Beer, Grapefruit, and Pomegranate. All Hansen's sodas are made with cane sugar. Natural Soda comes in twelve flavors: Original Cola, Ginger Ale, Key Lime Twist, Cherry Vanilla Creme, Grapefruit, Kiwi Strawberry, Vanilla Cola, Mandarin Lime, Creamy Root Beer, Raspberry, Mango Orange, and Pomegranate. Monster Beverage's shares traded at over $51 per share, and its market capitalization was valued at US$29.9 billion in November 2018. World of Outlaws features the NOS brand as its title sponsor.ĪMA Supercross features Monster Energy as its title sponsor.įor the fiscal year 2017, Monster Beverage reported earnings of US$821 million, with an annual revenue of US$3.369 billion, an increase of 10.5% over the previous fiscal cycle. Professional Bull Riders Unleash the Beast Series carries a Monster Energy sponsorship. The company is expected to continue sponsoring individual drivers, including Kurt Busch, Ty Gibbs, Hailie Deegan, and Riley Herbst into the future. However, this deal ended after the 2019 race season, and the series will be known as simply the "NASCAR Cup Series" from 2020 onward. NASCAR announced on December 1, 2016, a multi-year deal that will make Monster Energy only the third entitlement sponsor in its premier series history. In June 2023, Monster reached an agreement to acquire Vital Pharmaceuticals, the owner of Bang Energy. Inįebruary 2022, it was reported Monster and Constellation Brands were considering a merger which would have a combined market capitalization above $90 billion. In January 2022, the company acquired CANarchy Craft Brewery Collective for US$330 million. This stake has since grown to 19.3% due to share buybacks conducted by Monster Beverage Corp. ![]() The Coca-Cola Company bought a 16.7% stake for $2.15 billion in Monster Beverage Corp in 2015. In June 2015, The Coca-Cola Company took ownership of Hansen's juice products and sodas, Hubert's Lemonade, Blue Sky sodas, Peace Tea and other non-energy drink brands, in exchange for their energy drink brands. ![]() This resulted in a boycott of all Hansen products by a few Vermont retailers. In September 2009, Hansen brand Monster Energy sent a cease and desist letter to Rock Art Brewery, demanding the microbrewery stop selling its new Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees. Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead. Food and Drug Administration ruled products containing high-fructose corn syrup could not be labeled "natural". Shareholders also approved an increase in the number of authorized shares of common stock to 240,000,000 shares from 120,000,000 shares. On January 5, 2012, after energy drinks had grown to the largest source of revenue, shareholders agreed to change the name of the company from Hansen's Natural to Monster Beverage Corporation, under the new ticker MNST. In 1998, the company moved from Anaheim, California to Corona, California. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. The plant that was opened in Los Angeles in 1946 was used until operations were moved to a new plant in Azusa, California in 1993. The company became Hansen's Juices, and later The Fresh Juice Company of California. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label. In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to the Coca-Cola Company in 2015.Īs of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. ![]()
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